How to Write a Feature Article: Essential Elements, Research Techniques and Storytelling Tips

Introduction

Feature writing is a type of journalism that focuses on telling stories in an engaging way. It goes beyond just reporting facts and events by providing readers with a more in-depth look at a topic. Feature articles are not limited to one particular style or genre, but rather they encompass a range of topics such as lifestyle, culture, travel, human interest, and more. They are also longer than traditional news stories, often ranging from 500 to 1,500 words.

The purpose of feature writing is to inform, educate, entertain, and engage the reader. Unlike other forms of journalism, feature writing does not need to be objective or impartial. Instead, it allows for more creative expression and opinionated storytelling. The goal is to give readers a deeper understanding of the subject matter.

Essential Elements of Feature Writing

There are certain elements that are essential to successful feature writing. Without these elements, a feature article will fail to capture the attention of readers. Here are the key elements of a well-crafted feature article:

Engaging Headline

The headline is the first thing a reader sees, so it needs to be eye-catching and enticing. A good headline should make readers want to learn more about the topic. It should be concise and informative, and should accurately reflect the content of the article.

Informative Lead

The lead is the first paragraph of the article and should provide readers with a clear introduction to the topic. It should be concise and engaging, and should grab the reader’s attention. The lead should also provide context and background information about the topic.

Well-Structured Body

The body of the article should provide readers with detailed information about the topic. It should be organized in a logical manner, with each paragraph building upon the previous one. The body should include quotes, facts, and anecdotes to further illustrate the points being made. The body should also include transitions between paragraphs to help the flow of the article.

Compelling Conclusion

The conclusion should wrap up the article and provide readers with a sense of closure. It should summarize the main points of the article and provide readers with something to think about. The conclusion should also leave readers feeling satisfied that they have gained something from reading the article.

Researching and Interviewing Sources

Research is an important part of feature writing. Gathering information from reliable sources helps to ensure accuracy and provide readers with a better understanding of the topic. Here are some tips for researching a topic:

Tips for Researching

• Start with primary sources—those closest to the topic such as interviews, surveys, and documents.
• Conduct online searches for relevant articles, books, and reports.
• Visit libraries and archives to access materials not available online.
• Check out scholarly journals and magazines for expert opinions.

Techniques for Interviewing Sources

Interviews are an effective way to get firsthand accounts of a story. When interviewing sources, it is important to be prepared. Here are some tips for conducting effective interviews:

• Do your research ahead of time so that you have an understanding of the topic.
• Write down questions to ask in advance so that you don’t forget any important ones.
• Be respectful of the source’s time and limit the interview to the necessary questions.
• Be open-minded and let the source tell their story.
• Listen carefully and take notes during the interview.

Using Storytelling Techniques

Storytelling is an essential element of feature writing. It helps to bring the article to life and engage the reader. Here are some examples of effective storytelling techniques:

Examples of Effective Storytelling

• Using vivid descriptions to create a scene.
• Incorporating quotes from sources to add authenticity.
• Creating a narrative arc by organizing the article into a beginning, middle, and end.
• Using dialogue to create tension and suspense.
• Utilizing metaphors and analogies to explain complex concepts.

How to Use Storytelling in a Feature Article

When using storytelling in a feature article, it is important to keep the focus on the story. Avoid getting bogged down in unnecessary details or digressions. Here are some tips for using storytelling in a feature article:

• Find the narrative thread and follow it throughout the article.
• Keep the story moving by using active verbs.
• Allow the story to unfold naturally without forcing it.
• Focus on the characters and what makes them unique.
• End the story on a powerful note.

Utilizing Digital Media

Digital media can be a great way to enhance feature articles. It can help to engage readers and add another layer to the story. Here are some benefits of using digital media:

Benefits of Using Digital Media

• It can bring the story to life by adding visuals such as photos, videos, and infographics.
• It can help to draw the reader in by creating a more interactive experience.
• It can make the article more accessible by allowing readers to access it from anywhere.
• It can help to increase engagement by allowing readers to comment and share the article.

Examples of How Digital Media Can Enhance Feature Articles

• Including audio clips to allow readers to hear firsthand accounts.
• Embedding videos to provide readers with a visual representation of the story.
• Adding interactive maps to show readers the geographical locations mentioned in the article.
• Including polls and quizzes to engage readers and encourage participation.

Conclusion

Feature writing is a great way to tell stories in an engaging and entertaining way. It is important to remember the essential elements of feature writing, such as an engaging headline, informative lead, well-structured body, and compelling conclusion. Researching and interviewing sources is also essential to ensure accuracy and add depth to the article. Finally, utilizing storytelling techniques and digital media can help to bring the article to life and engage readers. With practice and dedication, anyone can become a successful feature writer.